BBC News – Advertising watchdog to monitor website words

28 February 2011 Last updated at 19:01 ET

Advertising watchdog to monitor website words

Twitter on a mobile, Getty The extended powers will cover what companies say in Tweets too

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How companies talk about themselves on Twitter feeds or Facebook profiles is to be policed like adverts.

From 1 March, the Advertising Standards Authority (ASA) gets powers to police the claims companies make on websites and social networks.

The rules cover statements on sites that can be interpreted as marketing, even if they are not in an advert.

Until now, the ASA has only been able to oversee paid-for ads online.

Since 2008, the watchdog has received more than 4,500 complaints concerning text on websites that it could do nothing about.

“These are claims that are very similar to the claims that [the public] are used to seeing in adverts that appear in media like TV, radio, posters and print,” ASA chief executive Guy Parker told the BBC.

The ASA said that the new powers would help it tackle a growing number of complaints about the way companies sell themselves on the web.

via BBC News – Advertising watchdog to monitor website words.

Flickr: Discussing Missing the trees for the Forest: A deeper understanding of why to create Bokeh. (post one of yours) in Bokeh: Smooth & Silky

Missing the trees for the Forest: A deeper understanding of why to create Bokeh. (post one of yours)

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Jimages Digital is a group moderator Jimages Digital Pro User says:

PLEASE, post one or two of your LARGE SIZE images where you used bokeh to harmonize with your main subject. Please add a lot of detail in the text to describe your image.

_________________________________________-

Hi. Jim here.

This is my opinion. I will respond to anyone who posts a thoughtful, non-flaming, non expletive reply. The goal of this thread is to get us thinking, thinking about our photography.

This group description has these phrases:

1. “Rediscovering a small moment in photography called “Bokeh”.

Bokeh (properly pronounced with bo as in bone and ke as in Kenneth,) is not about TIME. It is not a moment in time. but a quality of space. It came from Japanese photography and the spherical arrangement of the blades giving the photograph choices. I think we misunderstand Bokeh: the concept is one of aesthetics of the blur (Roger Hicks)

2. There are so many photographs with Bokeh hidden in our everyday lifes.

No. It’s about fading focus to direct your viewer to the subject.

Bokeh is not an inherent quality of a scene. It is blur, or smudge in Japanese, that comes from a plane of focus created by your lens. Our brain does not have a bokeh setting. Also, pleasing bokeh is subjective. A maximum aperture does not automatically give bokeh. . . bokeh can emerge from chromatic aberrations, out of focus corners of the image area, vignetting– aberrations that occur when the aperture is wide open. . . and these may produce an image we subjectively consider pleasing bokeh.

3. “we tend to unconsciously reset our

minds and forget what we’ve seen.”

No. The true meaning of Bokeh (dotclue.org) is from a Japanese photographic term is ピンぼけ (for the kana-impaired, “pinboke”). It’s a compound word; pin from the Dutch brandpunt = “focus”, and boke from the verb 暈ける (“bokeru”) = “to fade”.

I’ll put forward a proposal: THREE MAIN points.

1. Compose so the out of focus background is in harmony with what you want in focus. Obviously you pros in the Bokeh group know this, so I am speaking to those who are new to bokeh. The point of photography is the subject matter, not the out of focus area.

2. Making pictures just for the quality of the out of focus areas is like missing the tree for the forest .The idea of using a 1.4 aperture setting is Not to create bokeh, but to compose so that the out of focus area supports the subject matter of your image.

How to See Bokeh In Existing Images: _________________________________

Look for points of light in the background. Perfect subjects for this are distant points of light at night or sometimes light shining through leaves or specular reflections in daylight.

If they all blend together nicely, that’s nice bokeh. If they are perfect little circles, then that’s neutral bokeh. If they are all swimmy and look little little rolled up condoms or donuts, then that’s bad bokeh.

If they all are regular polygons that tells you the shape of the lens diaphragm. Yes, you can actually tell how many blades the lens’s diaphragm had!

If they are perfectly round in the middle of the image and oval or lentil shaped at the sides that tells you the image was probably shot at full aperture.

If they are all flattened ellipsoids (vertical ovals about twice as tall as they are wide) then that tells you that the image was shot with an anamorphic lens. You’ll see this in cinemascope motion pictures, not in still photographs.

(This is one person’s opinion, taken From Ken Rockwell, copied by permission of the author. www.kenrockwell.com )

via Flickr: Discussing Missing the trees for the Forest: A deeper understanding of why to create Bokeh. (post one of yours) in Bokeh: Smooth & Silky.

God’s Light

Between two trees God’s Light shown from the clouds.
He said go through the valley and when you come to the foot of the mountain do not worry about it’s height.
Be thankful for your health and ascend it’s slope.
When you come to the summit do not celebrate in triumph over the mountain but extend your arm to those that are still climbing.

Sunrise Over The Shawagunks Mountains

I decided to take a trip up to the Stone Church in Cragsmoor and watch the sunrise.
I felt I needed some time alone but my Canon 50D thought differently.
As I was getting ready to leave it wrapped itself around my leg and said “where you going big boi?” One looked at that body and I was just as gripped as the grip it was sporting.
Of course I caved and away we went up route NY 52 about 7 miles up the mountain.
The deers on the side of the road looked at each other like wtf? Where is he going before 5 am.
I have lived in Ellenville for six years and that was on my list. I have some from the other side by New Paltz also.